The Market Lab.
Five interactive tools built around real commercial situations in yacht sales. They work with what you enter and with clearly labelled examples. No registration, nothing you type leaves your browser.
Listing Lifecycle Lab
Explore the life of a hypothetical listing from day one to mandate renewal. Enter the facts you know, see the questions worth asking, download a one page review.
Open the labYacht Story Studio
Four yacht archetypes, the same specification table, four different buyer arguments. Switch between technical facts and buyer relevance.
Open the labBroker Perspective
One yacht, three professional views: responsible broker, co-broker, owner. Follow an example enquiry through the system.
Open the labMarket Reality Lab
The arithmetic behind a price reduction: the money on the table, the cost of waiting, and alternative scenarios side by side. A scenario summary as PDF.
Open the labOwner Meeting Simulator
Month nine. The owner asks what has been achieved and what happens next. Compare a general update with a structured listing review.
Open the labHow to use them
Bring a real situation
A listing you hold, a price decision on the table, an owner meeting next week. The labs are built around moments like that, not around browsing.
Enter what you know
Length, price, months on market, your own monthly cost. Leave blank what you do not know. Nothing is sent anywhere; it stays in your browser.
Take the questions with you
Three of the labs export a one page PDF for a professional discussion. It lists questions and arithmetic, not verdicts.
The question each lab answers
Listing Lifecycle Lab
What should we be asking about this listing right now, given how long she has been on the market and what has changed?
Yacht Story Studio
Why does the same specification table need a different story for a performance yacht, an explorer and a family yacht?
Broker Perspective
Which information belongs with the broker, which with a co-broker, which with the owner, and what is a website visit actually worth?
Market Reality Lab
How much money is a proposed reduction, what does waiting cost, and what can the arithmetic not tell us?
Owner Meeting Simulator
What does a structured review put on the table that a general activity update does not?
Why these five
A listing is not a static object. It passes through changing conditions: prices move, comparable inventory changes, buyer attention shifts with the shows, mandates approach renewal, owners expect meaningful reports. Most of the tools this industry gives brokers describe the yacht. Very few describe the listing as it moves through time.
The five labs follow the moments where a broker has to decide something: what to ask when a listing has been quiet for months, how to tell one yacht's story rather than a template's, who should see which information, what a price decision costs in plain arithmetic, and what to put on the table when the owner asks what happens next.
They are deliberately modest about what they know. They work from your inputs and from illustrative examples that are labelled as such. The market answers the questions; the labs make sure the right ones get asked.
What the labs are not
- They do not estimate the value of a yacht or produce a market value.
- They do not predict whether or when a yacht sells, and they invent no probability.
- They do not diagnose why a specific yacht has not sold from a handful of inputs.
- They calculate arithmetic consequences of your own figures and list questions worth asking. The market answers them.
Want to run one of these on a real listing?
Send me the public link. You get written notes on where she stands and what I would change first.