Resources.
The listing self-check, the written services and every guide on this site in one place.
Listing self-check
Answer as a buyer would see the listing today. Seven questions, three priorities.
- Is the asking price in line with the yachts buyers compare her with?
- Was the first photo taken this season, where she lies today?
- Does the first paragraph say why the right buyer would choose her?
- Can a buyer open the GA plan without asking for it?
- Are survey, refit and service records ready to share?
- Is there one current link to send, rather than a PDF?
- Does the listing read well on a phone, start to finish?
Written services
Yacht Pricing Reality Check: evidence for the owner meeting
Comparables, time on market and segment movement, written up as a neutral document the broker can hand to the owner, so the broker is not the only voice carrying hard news.
Yacht Seller Advisory for owners selling through a broker
How to prepare the yacht and the paperwork, set a price the market takes seriously, choose a central agent and back them, and what to expect month by month.
Guides
Market NotesCommon Mistakes When Buying a Yacht
The expensive mistakes are ordinary ones, repeated across very different yachts and buyers. Spotting them early costs little and makes you the buyer every broker wants to work with.
How to Negotiate a Yacht Purchase
Good yacht negotiations are prepared before the first offer. A buyer who arrives with comparables, a clear brief and a walk away point is easier to deal with, and usually gets a fairer deal.
How Yacht Broker Commission Works
Who pays it, how it is shared between brokers, and what months of work it covers before a yacht changes hands.
Can AI actually help yacht brokers?
Yes, in three places that are unglamorous. No, in the places the sales pitches promise. The difference is whether the tool is working from recorded facts or from the sound of a yacht.
The yacht website that nobody updates
Launch day gets the attention. The presentation a buyer opens in month seven is the one that decides whether they call, and by then it usually describes a different yacht.
Why a buyer does not care about your website traffic
Twelve hundred visitors is a number for the owner meeting. The buyer never sees it, and would not change their offer by a euro if they did.
Why Yacht Sales Fail Before the First Buyer Calls
Most yacht sales do not fail at the negotiation table. They fail earlier, when the owner's expectation, the market's reading and the listing's presentation drift apart.
What a yacht sales website should contain
What a qualified buyer needs when a broker's link opens on a phone: the yacht, the facts, the plans and the broker's number, all current.
What Does a Yacht Advisor Do?
A yacht advisor reads the market around one yacht and writes it down. For owners, for buyers, and in my work mostly for the broker running the sale.
What to Check Before Making an Offer on a Yacht
An offer commits time, fees and goodwill on both sides. The checks that belong before it rarely take long, and they make your offer far easier for the central agent to take seriously.
What to Do When a Yacht Is Not Selling
Keep the broker, change the conditions. A practical sequence for owners and central agents: read the segment, the price history and the feedback, then agree one commercial action.
Why a yacht needs its own sales microsite
One website for one yacht gives the broker's link somewhere clean to land, and keeps price, location and photos current for every buyer who saved the address.
Boat asking price vs selling price: why the asking price is not market value
An asking price is what the owner hopes the market will pay. Market value is what comparable yachts actually sell for. Your broker helps you read the gap between the two.
Why Independent Yacht Advice Matters
A written second read on price and presentation that the broker can put on the table. Most useful before the hard conversation with the owner.
Why Yachts Stay on the Market Too Long
Long listings are usually a price, presentation, documents or timing problem. Each leaves traces, and a broker and owner who read them together can act before another season passes.
Yacht buyer's agent vs yacht advisor vs yacht broker
Broker, central agent, buyer's agent, advisor, concierge. Five titles used loosely around one sale. Here is what each one does, who pays them and where they meet.
Yacht Survey Before Purchase
A pre-purchase survey is the technical examination of a yacht before you complete. Used well, it gives buyer, owner and both brokers one shared set of facts to settle the deal on.
Three checklists
Short on purpose. Print them, tick them, argue with them.
Before a listing goes live
- The lead photograph taken this season, where she lies
- One sentence that says why the right buyer should choose her
- Price position checked against the three closest comparables
- GA plan, survey and refit record ready to send on the first request
- One current link to send, with the broker's name and number on it
- Portal cards, brochure and website saying the same price and location
Before the owner meeting
- Days on market and price history, on one page
- What the viewings and enquiries said, in the buyers' words
- What changed on the listing since the last meeting, with dates
- The three closest comparables and what happened to them
- One proposed action with a date, not a general promise
- What the owner will see, and when, until the next meeting
Before a boat show
- Her own page live and current, QR code printed for the berth
- Personal links prepared for the co-brokers on the dock
- The brochure matching the website to the figure
- Documents behind one button for the serious visitor
- A plan for Monday: who scanned, who came back, who gets a call
Have a yacht, a market question or an idea worth discussing?
A short introductory conversation costs nothing. Write to me, or send the public link of a listing and I will tell you what I see.