Broker Perspective
One yacht. Three professional views. Choose a chair and see which information belongs there, then follow an example enquiry through the system. Demonstration data throughout.
Demonstration data. The yacht, the people and the figures are illustrative.
Current listing
- Yacht
- MERIDIAN, 38 m, 2016
- Asking price
- EUR 9,200,000 updated 3 Oct, live on the website
- Location
- Palma, viewings by appointment
- Days on market
- 212
Recent enquiries
- Website enquiryBuyer via co-broker link, asked for the survey
- WhatsAppRef K7Q2, linked to a visit from Hamburg
- Portal leadForwarded by YachtWorld, not yet replied
Campaign activity
- Price change12 followers notified, 2 lost buyers flagged for a call
- Co-broker links4 sent, 3 opened, 1 client reading the GA plan
Follow-up and reporting
The broker sees everything: buyer identities, notes, the pipeline, the owner report before it goes out. Nothing here leaves the brokerage.
Presented by Larsen Yacht Brokerage Contact Henrik
MERIDIAN
38 m, 2016. Asking price EUR 9,200,000, current as of today.
What the co-broker's client sees: the yacht's own website under the co-broker's name and contact. No central agency branding, no other inventory.
What is visible to whom
- Brand on the page
- The co-broker's
- Enquiry button
- Goes to the co-broker only
- Price and photos
- Update automatically when the central agent changes them
- Central agent sees
- That this link was opened and what was read. Not who the client is.
- Nobody sees
- The other broker's client details
The central brokerage and YachtAddress do not capture or exploit another broker's client. A live presentation replaces the brochure that goes out of date; it does not replace the co-broker.
Listing activity, last 30 days
- 1,204Visitors
- 221Qualified interest
- 39Dossier requests
- 3Viewings recorded
Visitor sources
Progress since launch
- Price adjustedPublished on the same address, followers notified
- New photographyReplaced the spring set
- Survey 2024 releasedTo qualified enquiries on request
Not in this view
- Buyer names and contact details
- Internal broker notes
- Which co-broker's client is reading
- Negotiation positions
Follow one enquiry through the system
Four separate events. A website visit does not identify a buyer, and a count of visits is not a count of buyers.
What is known: a visit, its source, what was read. Not known: who it was. A visit is a signal, not a name.
Now there is a name and an email address. They belong to the brokerage that received the enquiry. They do not appear in the owner's report.
One person owns the follow-up. The system makes that visible; it does not take it over.
The owner sees a viewing booked and an enquiry progressed. The buyer's identity stays where it belongs.
This is a demonstration of the philosophy and workflow, not a second live Listing Pulse. The real product and its current functionality live on yachtaddress.com.
What the central agent sees that the owner does not
The central agent sees everything: buyer names, what each person read and for how long, the notes from the viewing, the pipeline, the owner report before it goes out. That is their job and their mandate.
A co-broker sees their own client's presentation under their own name and receives that client's enquiries. The central agent learns that a link was opened and what was read, not who the client is. Nobody captures anybody's client; the live presentation replaces a brochure that goes out of date, not the co-broker.
The owner sees activity, sources, enquiry counts, recorded viewings and progress over time. No names, no notes, no negotiation positions. An owner who sees numbers and the work done asks better questions than an owner who is handed a count of impressions.
The trace at the bottom of the lab makes the point most people get wrong. A website visit, a submitted enquiry, an assigned broker and a recorded follow-up are four different events. A visit does not identify a buyer, and a count of visits is not a count of buyers.
Have a yacht, a market question or an idea worth discussing?
A short introductory conversation costs nothing. Write to me, or send the public link of a listing and I will tell you what I see.