Why I founded YachtAddress.
A yacht can be an asset worth millions. The digital presentation and the follow-up around that asset usually get far less attention than the transaction deserves. YachtAddress is my answer to that.
The problem
An individual yacht needs a coherent purchase argument, accurate current information, a useful destination for interested buyers and a direct route back to the responsible broker.
A portal gives her one card among forty. A brochure gives her a PDF that is out of date the day after the price changes. Neither tells the broker who read what, and neither gives the owner anything to look at when the question comes. Digital presentation must remain relevant throughout the sales period, not only on the day a listing launches.
What it is not
YachtAddress is not a web design service with yachts in the portfolio, and it is not a brokerage. It creates and maintains the digital sales environment around active listings, including the operational tools a brokerage uses to follow up on enquiries and explain listing activity to owners.
The broker keeps the mandate, the owner relationship and every buyer. YachtAddress does not independently contact incoming buyers. Enquiries go to the responsible broker.
What it does
Individual yacht websites
One address per yacht, built around her argument, kept current when price, location, photographs or documents change.
On yachtaddress.comListing relaunches
For a listing that has slowed down: a free one page plan for the owner meeting, then the work to carry it out.
On yachtaddress.comBrokerage websites
Company websites for brokerages, shipyards and charter, built by the same team.
On yachtaddress.comSales storytelling
The one sentence the right buyer should remember after the first screen. Everything else follows from it.
On yachtaddress.comCurrent digital dossiers
Specifications, GA plans, surveys and refit records where a buyer can open them, under the broker's name.
On yachtaddress.comListing Pulse
The workspace: who to call today, enquiries in one pipeline, a mandate review before renewal, the owner's own view.
On yachtaddress.comOwner reporting
Monthly reports and an owner view with visits, sources, enquiries and viewings. Buyer names stay with the brokerage.
On yachtaddress.comBroker and co-broker workflows
A live presentation per co-broker under their own name, enquiries routed to them, and the central agent sees what is warm.
On yachtaddress.com
Actual work
Full portfolio on yachtaddress.comClient projects
EL VIP ONE
Mangusta 80 Open, 25.05 m, 1999. Central agent Jonacor Yachts. The experience of a Maxi Open: a low, long profile, strong performance and time spent outside.
DARLING
39.6 m, 431 GT, 2014. Central agent Jonacor Yachts. 431 GT within 39.6 metres: an eight metre beam told as space a buyer can walk through.
Concept studies
Self initiated studies, not client commissions. They show a presentation approach and claim nothing about sales or enquiries.
AFTER YOU
60.2 m Damen Xplorer. An explorer needs a dossier: capability, range and arrangements inside one buyer journey.
LUMIÈRE
Family charter, Mediterranean. A family week on board: who sleeps where, how the days unfold, what the charter costs involve.
ENERGY
77.8 m Amels. Restraint as a design decision for an informed buyer who is already comparing the market.
AND ART
Evadne Yachts, 25 m, 2020. More yacht than the length suggests: arrangements and usable areas carry the story.
My role
I founded YachtAddress and I develop its approach: what a yacht website has to answer, how a relaunch plan is written, what an owner should and should not see, how an enquiry reaches a broker. The rules the business works by come from the brokerage side of the table, and I check every plan, page and report against them.
Where the facts live
Packages, current prices, contract terms and product functionality are published and kept current on yachtaddress.com. This page describes the thinking; the business site is the authority for the offer.
The rules it works by
They come from years on the brokerage side of the table. Every plan, page and report is checked against them.
The broker stays in charge
The brokerage keeps the mandate, the client relationship, viewings, negotiation and the deal. YachtAddress supplies the digital environment and nothing else.
Figures we cannot verify stay out
A plan or a report says what was recorded. Where something was not recorded, it says so. No invented reach, no imaginary buyers.
Buyer names stay with the broker
Owners see numbers, sources and the work done. Personal buyer details and internal notes never leave the brokerage.
The yacht decides
No two websites start from the same template, because no two yachts are bought for the same reason.
No promise of a sale
A relaunch removes friction and gives the next push a coherent destination. The decision stays with the buyer.
A listing year, with the tools in place
An illustration, not a statistic. Every listing keeps its own calendar. The point is what the broker has in hand at each moment the owner asks.
The relaunch, step by step- Day 1
Listed
New photographs, an agreed price, the first viewings in the diary. Her website goes live at the same time as the portal cards, and the link the broker sends lands somewhere clean.
- Day 120
The first price change
A sensible decision. On a portal, most buyers who looked at her in spring never hear about it. On her own address the new price is live, followers are told, and the two buyers lost over price show up as calls to make.
- Day 200
The enquiries thin out
The portals still show her between forty similar cards. Listing Pulse shows who is still reading: which co-broker's client opened the GA plan twice, who asked for the survey.
- Day 260
The owner asks what happens next
A fair question. The owner opens their own view: visits, sources, enquiries, viewings. The broker opens the mandate review: the period in figures and a proposal.
- Day 300
The agreement comes up for renewal
Now the owner compares options. The broker has a plan with dates on the table, not a request for more time.
A week with Listing Pulse
What the brokerage opens each morning. Demonstration descriptions; the product and its current functionality live on yachtaddress.com.
Who to call, ranked
Every morning the warm list: the people who opened the broker's personal links, came back or read a document, most engaged first, with how long and on which page.
Nothing waits unseen
Every enquiry in one pipeline, from the website or WhatsApp. After 24 hours without a reply, the responsible broker gets a reminder.
A price change that does something
The new price goes live at the same address. Followers can be told in one click. Buyers lost over price come up as callbacks.
The renewal, prepared
Sixty days before the central agency ends: the period in figures and the proposal, as a PDF for the owner meeting.
The owner checks in
Owners open their own view whenever the question comes up, and the monthly report arrives on schedule. Buyer details stay with the team.
Questions about YachtAddress
Is YachtAddress a brokerage?
No. It builds and maintains the digital sales environment around listings that brokerages hold. It does not take mandates, does not represent buyers and does not contact incoming enquiries.
Can the broker update the website without asking?
Yes, for price, location and news, through Listing Pulse. Design and wider content changes stay with YachtAddress.
What happens to the website when the yacht sells?
It is closed or archived according to the agreed end of the engagement. Saved links stop showing a yacht that is no longer for sale.
Does the owner see who the buyers are?
No. The owner view and the monthly report contain numbers, sources, enquiry counts and viewings. Names and notes stay inside the brokerage.
Where are packages, prices and terms?
On <a href="https://yachtaddress.com/pricing/" rel="noopener" data-ya-link>yachtaddress.com</a>. This page explains the thinking; the business site is the authority for the offer.
Have a listing that has slowed down?
Send the public link to YachtAddress and you receive a free one page relaunch plan written for the owner meeting. Or write to me here first.