Owner Meeting Simulator
Month nine. The owner asks what has been achieved and what happens next. Compare two honest answers to the same question and see what a structured review puts on the table. Fictional example, labelled throughout.
Fictional meeting. MERIDIAN, 38 m, nine months on the market. Figures are examples.
It has been nine months. What have we achieved, and what happens next?
We have had good exposure: around twelve hundred visitors, three viewings, and we adjusted the price in October. We will keep contacting the market and let you know as soon as there is news.
Here is where she stands against the seven yachts buyers compare her with, what three viewings told us, what has changed since launch, and what I propose for the next thirty days with dates. You also have your own view of the activity whenever you want it.
So we wait?
Which of those four changes do you want to make first?
Owner meeting brief
MERIDIAN, 38 m, month 9. Fictional example data.Market position
Seven comparable yachts listed in the 36 to 40 m, 2014 to 2018 segment. MERIDIAN sits third on asking price, fifth on days on market. Two comparables reduced in the last quarter.
Comparable inventory
Three closest: a 2015 sister ship in Antibes at EUR 8.9 m (310 days), a 2017 at EUR 9.8 m (90 days, new), a 2016 refit in Genoa at EUR 8.4 m (reduced twice).
Recorded buyer feedback
Three viewings. Positive on layout and condition. Reserved on tender arrangement and crew accommodation. Two buyers closed over price, both open to a call after the October change.
Current presentation
Photography from spring, previous berth. GA plan online. Survey 2024 released to qualified enquiries. Portal listing and website consistent on price since 3 October.
Changes since launch
One price change. New berth in Palma. Survey completed. Two co-brokers added with their own presentations.
Next 30 days
- Day 1: owner approves the plan.
- Day 5: new photography at the current berth.
- Day 10: call the two buyers lost over price.
- Day 14: personal links to four co-brokers.
- Day 30: first report under the new plan.
Reporting arrangements
Owner view open at any time: visits, sources, enquiry counts, viewings. Monthly report on the first working day. Buyer names and broker notes stay with the brokerage.
What a structured review contains
Market position: where she sits among the yachts a buyer would compare her with, by asking price and by days on market, with the changes in that set since launch. Comparable inventory: the three closest, named, with their own histories.
Recorded buyer feedback: what the viewings and enquiries actually said about layout, condition and price, in the buyers' words. Current presentation: photography date, documents online, consistency between portals and the yacht's own address.
Changes since launch: what was done, with dates. The next thirty days: a dated list the owner can approve. Reporting arrangements: when the owner sees what, and where the line between numbers and buyer names sits.
None of this requires a particular tool. Many brokerages already report this way. The point of the simulator is to show the difference structure makes to the same nine months, with the same broker and the same yacht.
What this lab is not
- It does not portray the ordinary broker as foolish. Many brokerages already report like this.
- The meeting, the yacht and every figure are fictional and labelled as such.
- The brief is an illustration of structure. It is not a template for any specific listing.
Have a yacht, a market question or an idea worth discussing?
A short introductory conversation costs nothing. Write to me, or send the public link of a listing and I will tell you what I see.