Listing Lifecycle Lab
Explore the life of a hypothetical yacht listing. Enter what you know, watch the timeline change, and take away the questions worth asking in the next conversation.
Illustrative stages. Every listing keeps its own calendar.
- Day 1Launch material, asking price and distribution are established.
- Month 3Initial market feedback becomes meaningful.
- Month 6Presentation and asking price assumptions deserve a review.
- Month 9A structured owner conversation about what has and has not worked.
- Mandate reviewA documented plan beats a promise of more marketing.
Questions worth asking
Information currently missing
Possible presentation weaknesses
Areas for market comparison
Possible next commercial steps
The checklist is titled "Listing Review: Questions Worth Asking". It is a working document for a professional discussion, not evidence that anyone has failed.
A worked example, illustrative
Take a 36 metre displacement yacht at EUR 7.5 million, seven months on the market, one price reduction, mandate review in five months, recent photography but no recorded buyer feedback and a presentation that has not changed since launch. Those are the default inputs above, and they describe a listing that is neither new nor stuck.
The timeline shows her past the month six review point and inside the window where the owner usually asks the question. The insight panel does not say why she has not sold. It lists what is missing: recorded feedback from the viewings, a current presentation the saved links point to, and comparables with their own days on market. It lists what deserves a question: did the price change reach the buyers who looked before it, or only the portals?
Change one input and watch what moves. Tick buyer feedback collected and two items disappear, because they are now in hand. Set the mandate review to two months and the next steps change from presentation to preparation. That is the whole method: the right question at the right month, written down before the meeting.
What this lab is not
- It never claims to know why a specific yacht has not sold.
- It never invents a probability of sale.
- It produces no market value estimate. The asking price you enter is only used to describe the money involved in your own scenario.
- The stages are illustrative, not statistical market rules.
Have a yacht, a market question or an idea worth discussing?
A short introductory conversation costs nothing. Write to me, or send the public link of a listing and I will tell you what I see.